Facebook is the new social way that B2B businesses are making use of, for capturing business leads. The most powerful advantage that this social media platform offers to B2B companies has to be the fact that it allows bypassing corporate gatekeepers and intermediaries. The open platform establishes a liberal channel between organizations and key decision makers that need to be connected with.
It allows businesses to cut to the chase directly and present the sales pitch which does not involve dealing with multiple layers of corporate protocols and red tapes. What it demands is establishing a personal relation with the decisions makers, to enjoy a free access to grabbing that person’s attention in future.
This is the exactly the same ideology on which Soft System Solution, the New York based IT company functions. The company works to make the most out of this interactive platform with its smarty crafted campaigns to generate maximum leads. http://www.youtube.com/user/softsystemsol
